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Comparative Analysis: October vs November 2025

Previous period

14 Sep - 15 Oct

VS

Current period

15 Oct - 15 Nov

Alba Restaurant Dubai EFFICIENCY LEADER

Complex Campaign • Period:

15 October - 15 November 2025

57,367

Impressions

-8.8%

4,502

Clicks

-9.0%

7.85%

CTR

-0.3%

92.4%

Conversion

+1.0%

0.86

CPA (AED)

+16.2%

4,160

Conversions

-8.1%

Conversions Breakdown (November)

Directions: 4,160 conversions

Other Engagements: 2,135 conversions

Calls: 82 conversions

Website visits: 81 conversions

Menu views: 61 conversions

Store visits: 31 conversions

Reservations: 11 conversions

Key Changes

CPC change: 0.78 → 0.86 AED (+10.3%)

CPA change: 0.74 → 0.86 AED (+16.2%)

Spend: 3,840 → 3,892 AED (+1.4%)

Status: Stable performance

COST ADJUSTMENT ALERT

          Alba Restaurant maintains excellent CTR (7.85%) and conversion rate (92.4%), but CPA increased from 0.74 to 0.86 AED (+16.2%). This represents an adjustment from recent performance levels. CPC also increased 10.3% to 0.86 AED. Despite stable spending (+1.4%), conversions decreased 8.1%. Optimization recommended to return to sub-0.80 AED CPA performance.

Bisou Restaurant Dubai STRONG GROWTH

Performance Max • Period:

15 October - 15 November 2025

10,824

Impressions

+15.3%

1,012

Clicks

+31.1%

9.35%

CTR

+13.7%

77.54%

Conversion

+18.5%

3.69

CPA (AED)

-31.7%

787

Conversions

+55.8%

Conversions Breakdown (November)

Directions: 711 conversions

Other Engagements: 332 conversions

Call clicks: 60 conversions

Menu views: 59 conversions

Store visits: 37 conversions

Website visits: 8 conversions

Key Improvements

CPC change: 3.53 → 2.87 AED (-18.7%)

CPA improvement: 5.40 → 3.69 AED (-31.7%)

Spend: 2,725 → 2,906 AED (+6.6%)

Status: Strong performance

SIGNIFICANT IMPROVEMENT

          Bisou Restaurant achieved notable results in November. CPA decreased 31.7% from 5.40 to 3.69 AED - representing strong performance since campaign launch. Conversions increased 55.8% (+282 conversions) while CTR improved 13.7% to 9.35%. With minimal budget increase (+6.6%), efficiency improved substantially. Campaign optimization delivers consistent ROI growth.

Alba Street Food STABLE RECOVERY

Performance Max • Period:

15 October - 15 November 2025

178,971

Impressions

-1.1%

228

Clicks

-2.6%

0.13%

CTR

0.0%

19.3%

Conversion

+13.0%

70.0

CPA (AED)

-10.8%

44

Conversions

+10.0%

Conversions Breakdown (November)

Directions: 44 conversions

Other Engagements: 85 conversions

Menu views: 5 conversions

Website visits: 2 conversions

Key Changes

CPC change: 13.41 → 13.52 AED (+0.8%)

CPA change: 78.46 → 70.0 AED (-10.8%)

Spend: 3,138 → 3,081 AED (-1.8%)

Status: Continued improvement

CONTINUED PROGRESS

          Alba Street maintains recovery trajectory with CPA decreasing 10.8% from 78.46 to 70.0 AED. This marks three consecutive months of CPA improvement (from 135.80 in September). Conversion rate improved to 19.3% (+13.0%) while maintaining stable traffic. Performance continues to trend in a positive direction. Target: reduce CPA to 40-50 AED range.

Summary Table - November 2025

Restaurant

Impressions

Clicks

CTR

CPC

Conversions

CPA

Alba Restaurant

57,367

4,502

7.85%

0.86 AED

4,160

0.86 AED

Bisou Restaurant

10,824

1,012

9.35%

2.87 AED

787

3.69 AED

Alba Street

178,971

228

0.13%

13.52 AED

44

70.0 AED

Alba Restaurant

October: CPA 0.74 AED

November: CPA 0.86 AED

Change: +16.2% CPA

Bisou Restaurant

October: CPA 5.40 AED

November: CPA 3.69 AED

Improvement: -31.7% CPA

Alba Street

October: CPA 78.46 AED

November: CPA 70.0 AED

Improvement: -10.8% CPA

Recommendations Based on November Data

Alba Restaurant - Optimization Focus

CPA increased 16.2% to 0.86 AED, representing an adjustment from recent performance levels. While maintaining best overall CPA, the trend requires attention. ACTION: Analyze factors contributing to the 10.3% CPC increase. Review keyword performance, ad quality scores, and audience targeting. Implement bid optimizations to return CPA below 0.80 AED. Consider adjusting underperforming ad groups.

Bisou Restaurant - Scale Opportunity

Significant improvement achieved with CPA decreasing 31.7% to 3.69 AED and conversions increasing 55.8% (+282). This represents strong month-over-month progress across all restaurants. STRATEGY: Consider scaling budget by 20-30% to capitalize on current efficiency. Present optimization settings deliver consistent ROI. Opportunity to further reduce CPA below 3 AED with continued refinement.

Alba Street - Steady Progress

Third consecutive month of improvement with CPA decreasing 10.8% to 70.0 AED (from 135.80 in September = -48% total improvement). Progress remains consistent and measurable. STRATEGY: Implement enhanced optimization: test additional audience segments, refine ad creative quality, consider increasing budget by 10-15% for performing segments. Goal: continue CPA reduction toward 40-50 AED range within 2 months.

OVERALL CONCLUSION FOR NOVEMBER:

          Performance varied across properties with notable developments. Bisou Restaurant achieved substantial results (CPA -31.7%, conversions +55.8%) and presents scaling opportunity. Alba Street maintains consistent recovery trajectory. Alba Restaurant showed cost adjustment despite stable spend - optimization recommended to restore previous CPA levels. Portfolio demonstrates overall health with focused attention areas identified.

Alba Restaurant Dubai

Bisou Restaurant Dubai

Alba Street