The next phase shifts focus from Alba Street toward the Himitsu bar concept as a priority growth direction. Media activity will be realigned to support Himitsu positioning and demand generation, while maintaining controlled visibility for the core restaurant brand. At the same time, website traffic will be reassessed as a digital decision-support tool. Key questions include how effectively the site communicates the bar concept, drives booking intent, and converts media exposure into meaningful user actions. Conversion paths, content structure, and booking mechanics will be reviewed to ensure the website supports Himitsu growth rather than acting as a passive traffic destination. Remarketing will be used to re-engage users who previously interacted with the brand via Google Maps or the website, with messaging aligned to the bar experience and repeat visitation. Budget scaling will remain gradual and controlled, based on validated traffic quality and conversion performance, without increasing cost for the same level of intent.